Tiffany Jade Benn

Tiffany Jade Benn is the founder of Hart:LDN, a home décor company that specializes in selling Australian designed and produced homeware. She founded Hart:LDN back in August 2014 after a 15-year career as a Money Broker spanning London, New York, and Sydney. Shortly after leaving, she ventured into the quiet of Surry Hills Library for 3 days pondering on what direction she should take her life.

Her most recent project was a full renovation of a Victorian terrace in Darlinghurst and during this time she was always searching for locally designed homewares to fill her home. It was there that she decided to turn her interest in interiors and contemporary design into a business.

This is where Hart:LDN was born. She named it after her Mother (Miss Hart) and abbreviation of London (LDN) – the city where she spent most of her 20’s.

Tiffany’s vision is to set up a business that has a positive impact on others after being in a job for all those years where she hadn’t felt she had achieved this. Hart:LDN was launched at the end of February 2015 with 300 products online. Today, there are over 1,500 products available and is continuously discover more amazing Australian designed products.

She is also proud of “The Hamlet”- an interactive blog complete with videos, mood boards, interiors inspiration, giveaways, competitions and even a Hart:LDN Spotify Playlist.