Advertising is important, but not every business has the money to invest in expensive television or billboard advertisements. The good news is that you can get your message out without breaking the bank. Some ideas include Facebook advertisements with a daily limit, which you can revise and edit in order to optimise the results of. You could also try attending your local business networking club to meet other business owners and share your message. Another option is to partner with a similar business and share referrals between your clients. You could also get into content marketing and create blogs to share with popular websites that will drive traffic back to your business website.