A Facebook community gives you round-the-clock, direct access to your customers and brand advocates. Start with the basics by uploading a striking cover photo and profile picture, as well as clear details about your company and how people can contact you. Next, create a content strategy that has you posting and connecting with your audience on a regular basis. Come up with a reason for your customers to follow you on Facebook, such as access to exclusive discounts and pre-sale bargains. Finally, talk to your members! Respond when they have a question and ask them for their thoughts.