First things first: explain the value and be clear about what they can expect from the webinar. Consider teaming up with others. You can definitely capture a wider audience by doing this. Ever thought about giving people a preview of what to expect via LinkedIn or another social channel? This is a great way to get more people to attend your webinar. Consider sending text messages to encourage attendees. It’s less competition versus email. The landing page that promotes your webinar must also have a compelling copy that spells out why people shouldn’t miss your course. Make sure it is very easy for your ‘students’ to sign up. Post ads on social media or send out an email newsletter inviting your current database to attend.