First up, be yourself. Imagine how hard it would be to build a brand around your “fake” self. Next, If you’re looking to build your brand, then you should be getting out there and meeting people on a regular basis. Be sure to write thought leadership articles and participate in interviews. Perhaps the most important point is to make sure you build your online presence. Oh, and don’t forget to always remain a student in your industry. It’s imperative that you stay up-to-date with the latest changes and trends.