A lead generation strategy starts with content – because as we all know, content is king. Creating compelling content and distributing it online and on social media is your key to establishing yourself as the leader in your industry. Next up, you must focus on capturing people’s contact details. In order to do this property, don’t just ask outright. Instead, offer them something free and useful in exchange for their email address. This could include free trials or eBooks. Once you have provided your client with something of use, you can go ahead and ask for their business.