The ability for an entrepreneur to create strategic partnerships is critical if you want to thrive in the highly competitive business world. Alliances and partnerships can be hugely beneficial for your business, when they’re done right. The key with a good partnership is that you are both able to benefit each other. Find someone to align with who has similar business goals to you and have preliminary discussions about how your businesses can help each other. Equally important is getting things in writing so that you both know exactly what to expect from your alliance.