SMS text marketing has proven its marketing value in reaching consumers at scale. So how does one use SMS to outperform the competition? Start off by understanding your goals. Having Specific, Measurable, Achievable, Relevant, and Time-Specific or SMART goals will assure your SMS campaign is executed in a way that meets your objectives. Make sure you create a clear call to action. Next, you need to leverage incentives. A great way to do that incentivizes customers to opt-in by giving something of value. Just like email marketing, SMS marketing is permission based. It is vital to comply with anti-spam legislation and to allow your customer to opt-out of your messages.
