Getting customer feedback is the bread and butter for any business. The first step is to implement an online survey. You can use free survey sites such as SurveyMonkey. Add the survey link to all order materials. Next up, add customer feedback cards to your location or locations. Finally, follow up with customers by phone or email. Schedule communications one day, one week or one month after the customer buys the product or service from you and ask three or five feedback related questions.