So you want to get started with good ol’ marketing? Let me show you how to do just that. Start off with a plan. A lot of businesses create marketing content without any clear goals in mind, which is a common misstep. Next, get to know who your customers are by creating a customer profile that helps you target the right audience. I might be stating the obvious here but make sure you go digital and promote your services online. Last but not least, make sure you look at analytics and results to measure your success.