Print marketing collateral remains a foundational marketing tool for most small businesses. Next up, consider networking. There are a number of people out there who want to buy your product or are willing to help get your product in front of people. Newsletters can be just as effective as flyers to the right crowd of customers. Try to make the newsletter an “indirect” selling tool, where you give the reader some useful information that they don’t have to pay for. And last but certainly not least: business cards. Oh, and we’re talking the real ones not the digital kind.
