Many businesses have seen meteoric rises with the help of social media. The key is to ‘pick and stick’. Those who do best on social media have a clear strategy and make regular posts. They share updates and content that resonate with their audience by being informative, helpful or just plain fun. Social media legends also avoid spreading themselves too thin by choosing one or two platforms that best suit their users. Here’s another tip: you can learn a lot online so shop around to find a course or a blog that boosts your knowledge.