There are so many ways to optimise website performance… where do I start?
First of all, make sure the copy is downright fantastic. It has to be concise, well written and very clear on how your business can do more to help your customers. Include words that your customers are likely to use when searching for a business such as yours on every page.
Finally, make it easy for your customer to purchase from you or get in touch, with ‘Buy now’ and ‘Call now’ buttons in more than one place on the page. If you find those buttons hard to find… so will your customers! Finally, make sure your site is quick to load and easy to view and use on a mobile device.