I might be stating the obvious here but make sure selling is the right decision. Consider whether getting help or advice might put your business back on track. Next, work out whether to use a reputable business broker or other professionals to help you sell your business. Follow this up by valuing your business. To make your business more appealing, ensure you show year-round profitability, try reducing your costs, build a strong management team and maintain high-quality products or services and really focus on building your online presence.