Start by defining your target market. Having a clear profile of your target customers will help you ensure your marketing activities are targeted. You now need to give consideration to how you are going to reach your target audience. Example: if your target audience are 25-35 year-old busy professionals, think about social media and online platforms. Once you really understand who you’re talking to, you can ensure that all your communications are on point. The bottom line is once you know your target market and focus on catering to them, your business will grow.