Your marketing funnel is the tunnel that directs customers from the first point they are aware of you to that final point where they commit to buy. Here’s a very brief example of how your marketing funnel might work:
1. Reach out to specific customers with a problem (for example, looking for a wedding venue)
2. Provide them with content about how to choose a wedding venue
3. Capture their details and send them an incentive (5% off or a free wine tasting session) to help them make a purchase decision
4. Provide excellent service so that they tell their friends!
