A video is known as rich media content and it can boost customer engagement, increase the time spent on a site and help convert sales. How you use video will depend on your type of business and the services or products you offer. Here are a few ideas to get you started:

  1. Show off a product
  2. Explain how to do something
  3. Share industry expertise
  4. Bring testimonials to life
  5. Showcase what sets you apart from the rest of your competitors