Well… how long is a piece of string? The average gross profit percentage varies greatly between businesses. However, in order to increase your gross profits, you can do one of two things. Firstly, increase your prices. This may be possible if the competition charges more than you do. Secondly, reduce the costs of operating your business. There may be some software tools that can help drive efficiency, or you may find that you don’t need to replace someone who resigns in order to save money.
