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Home Definitions

What is a Loyalty Program? Definition or Meaning

Posted by Bizversity

Getting rewards, prizes or special treatment sounds great, doesn’t it? Well, businesses realised this and often offer a rewards program in return for their loyalty. This program could include product discounts when you buy particular items, a percentage off your total price, free shipping or present an offer related to another arm of the business altogether.

For example…

In Australia, the flybuys loyalty program, offered by the Coles Myer group is a loyalty program that has diversified with time. If you buy your groceries from Coles regularly, you can expect a range of special offers chosen especially for you, based on what you bought in the past, free shipping, free car washes at selected Shell service stations and the points that have accumulated from our shopping trips can be used to redeem a range of other offers like plane tickets, electronics or clothes.hes.

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