Skip to main content
Return to homepage
  • Free Trial
  • Free Trial
  • Plans
    • Plans for Individuals
    • Plans for Teams
    • Plans for Clients
    • Plans for Enterprise
  • Solutions
    • Self Educators
    • Small Business
    • Industry Associations
    • Accounting Firms
    • Franchise Groups
    • Finance Brokers
    • Corporations
    • Business Schools
  • More
    • About
    • Features
    • Experts
    • Blog
    • Media
    • Press
    • Contact
  • Support
  • Login
    • Watch
    • Admin

Home Definitions

What is Traction? Definition or Meaning

Posted by Bizversity

Wouldn’t it be great if the product you developed was the solution that fits like a glove? Customers love it so much, that they buy and recommend others to do so as well, increasing sales revenue for you as well as market share and adoption. This is where you would say that your product has gained traction. In other words, traction signifies momentum in market adoption.

For example…

When Little Bears Nursery started out as a small baby accessories shop, they had no idea what traction they were going to get in the market. However, after a year, their sales revenue had doubled to what they had estimated and they had customers driving in from all parts of the state wanting to buy some of the unique styles of baby cots and furniture they had for sale! Soon, they gained more traction when more baby brands wanted them to stock their products, further contributing to the business’s revenue. It was happy days indeed for Little Bears Nursery!

Bizversity
Bizversity

  • Facebook
  • YouTube
  • Twitter
  • LinkedIn
  • Instagram

Our Mission is to grow the people that move the world forward. Because business people change things. They learn, they create, they build, they disrupt. And when they do, they influence the people around them and the world becomes a better place. So if you are an entrepreneur, business leader, executive or startup, and you want to grow, welcome to Bizversity.

  • About
  • Blog
  • Features
  • Tutorials
  • Media
  • Press
  • Careers
  • Definitions
  • Questions
  • Support
  • Contact

Copyright © 2023 Bizversity
  • Privacy Policy
  • Disclaimer
  • Terms of Service
  • Website Terms of Use