In December 2001, Platinum Electricians was started by 22 year old Joshua Nicholls with a dream to have a few employees, so he didn’t have to ‘work on the tools’. Platinum Electricians very quickly surpassed that goal, and soon became one of Australia’s fastest growing companies.
Within 5 years, Joshua had totally worked himself out of the day to day operations of the business and had a General Manager in place. Faced with the ‘what next?’ question, Joshua embarked on a two-year journey of developing a franchising model. Franchising the Platinum brand was a strategy to gain greater exposure throughout Australia, and at the same time gives other business owners the opportunity to learn how to build their own successful business.
Fast forward to today, Platinum now has over 100 vans on the road Australia wide, employing over 280 staff members. However, what most excites Joshua and the Platinum team is the humanitarian impact Platinum has through it’s One Van One Child initiative as the company continues to grow. A passionate cyclist, Joshua lives in Sydney with his wife and 3 children.