Creating an avatar is a great way to identify with your target audience and get to know what they want. Once you have your avatar, you will have an idea of what they like, what they don’t like and the places they frequent, both online and offline. For example, a Generation Y avatar can be reached via social platforms like Instagram and Tumblr, while a businessman in Chicago may be more likely to read his local financial times. Your marketing should reach out to your avatar at the locations they frequent, both on and offline. It should also reflect their interests, desires and tastes through use of colour, images and text.