Trends are funny things, you don’t always know how long they are going to last. However, if a trend is sweeping the globe it doesn’t hurt to see how you can use it to leverage your business success. It may be as simple as adding themes to your next round of marketing that aligns with trends. It may be that the latest global trend can help you to streamline your business. When it comes to trends, be choosy! It’s not a good idea to get distracted by every shiny thing that comes along. Consider your audience and the needs of your venture before you jump onboard.