There are so many ways to add value for your customers, and they don’t have to cost the earth. A content marketing strategy is a clever tactic, because it gives your customers free information, while building their trust in your brand. You can also consider discounts and special offers for your most loyal/long-standing customers or a bonus for existing clients who refer a friend. Including branded gifts is another strategy that can work two ways by making your products and services more memorable. Plus – you should always be updating and refreshing what you have to offer.