Advertising doesn’t have to be expensive! First up, consider local press. Whether through a successful press release or a classified advert, local press is cheap. Consider using free notice boards. A small printed ad on your local community centre noticeboard will be seen by more people than you think. Make sure you print and share business cards when you go to networking events. Additionally, consider printing and distributing flyers or giving away branded merchandise. Lastly, consider social media. More and more small businesses are taking advantage of targeted advertising opportunities on Facebook for a small budget.
