You can brush up your copywriting skills with a little practice. First, think about your target audience and write in a tone they will respond to, while also making sure you answer their questions and solve their problems. When writing a blog, separate the content into headings and keep paragraphs to two or three sentences in order to make it easy to read. Keep your sentences short and use online tools to pick up spelling and grammar mistakes. Remember that great copywriting includes strong calls to action and speaks to the customer as an individual.