Social media is a platform that most businesses can’t afford to ignore. To create an effective strategy, decide what your goals are. Do you want more sales? Do you want more people to be aware of your business? Do you want to create a community that interacts with each other? Once you have your goals clear and you know the type of audience you are targeting, choose the social media platform where this audience is likely to be. Post regularly and often, trying a few different tactics to begin with to see what resonates most. Monitor your audience to find out what time of day they are online and post around these times.