When creating content for social media, plan your strategy in advance. Think of your target audience, what they want from you and what you want from them. Your social media will be overlooked unless it has a great image, a captivating headline and a clear call to action so include all these in your posts. Coming up with great content is a matter of planning ahead. Sit down and brainstorm a month or two week’s worth of ideas in advance so that you don’t feel last-minute pressure to come up with something brilliant.