Here are some steps you can follow to ensure customer loyalty. First off, point out what you are doing for the customer. This can be in the form of a newsletter or email. The key is to point out what great service you provide for your client, otherwise, they’ll forget. You should also make an effort to remember special occasions. Send regular customers birthday cards, anniversary cards. Gifts are excellent follow-up tools, too. And don’t forget to keep it personal. don’t just email your customers, get on the phone and call them. Finally, pass on information. If you read an article, see a new book, or hear about a company that a customer might be interested in, drop them a line.