You can create a Facebook ad using ad creation in Facebook Ads Manager or Facebook Power Editor. First off, you need to choose an advertising objective, audience and set your budget. Once this is done, you’re ready to create your ad. Remember, it’s important that you try a few different ads at once and then scrap the ones that are least effective and introduce some new options. You also need to make sure your copy follows the formula of defining your customer’s problem. Use eye-catching and clever images as a sure-fire way to stand out.